More than 2,200 films, 300 scripts and 100 posters have registered to compete in the 41st International Festival of New Latin American Cinema, scheduled for December 5-15.
These figures surpass those of previous years, according to what was known in the Yelín hall of the Festival House, where the official spot of the event was presented, as part of the advertising campaign created by the Nocturnal Group to promote the film festival.
Argentina, Brazil and Mexico are the countries with the largest number of works, followed by Colombia, Chile and Peru, among others, according to the press director of the event, Leanny Pintado.
To date, around 300 scripts, 100 posters and some 680 audiovisual materials have been submitted for the Coral Post Production Award.
Among other data provided to the press Pintado said that the 41st festival programs a theoretical event or colloquium, dedicated to Tomás Gutiérrez Alea and a large exhibition to celebrate the centennial of the birth of the outstanding documentary filmmaker Santiago Álvarez.
According to information from the Trabajadores newspaper in the meeting with the press were referred other details of the preparations for this call and its graphic campaign, by the team of designers who sign with the name of Nocturnal.
The latter is distinguished by its provocative character and visual force, using as recurrent elements like fire, heart, eye and thorns, in a clear evocation of that cinema that is made with work, with pain, says the source.
To rejuvenate a meeting that is more than four decades old, the group of designers, illustrators and artists in charge of visuals, including signage, decided to challenge the preconceived ideas and create the poster of the Festival with the concept of Eyes that see, in allusion to the popular Cuban saying, from which they generated a whole universe of visuality in different media.
From caps, sweaters, bags and stickers on which the Festival poster was printed, to the interactive graphic made up of different totems: extraterrestrials, chunky men... The characters represented in them are nourished by the same irreverent spirit of this edition, as well as the capsules of between 5 and 10 seconds that act as a prelude to the advertising spot.
As part of the launch, the exhibition Corazón que siente was inaugurated, with the participation of many of the designers who worked for the Instituto Cubano del Arte e Industria Cinematográficos (Icaic) and who took the heart as an element for the realization of their work: leit motiv of the current campaign.
Curated by Sara Vega, a specialist from the Cinemateca de Cuba, the pieces that make up the exhibition were created using the silkscreen technique.