Cuba is showcasing its products at the 33rd Guangzhou International Travel Fair, which is one of the most significant in Asia and brings together over a thousand exhibitors and representatives from 60 countries and regions.
The adviser of tourism of the Cuban Embassy in China, Elizabeth Vela, emphasized the increasing desire for the island’s involvement, which aligns with a growing awareness of the Chinese market regarding the tourism of the Caribbean nation.
According to Vela, this expansion is the outcome of a more vigorous marketing effort by Cuba Única, featuring prominent Chinese personalities and aimed at establishing the Caribbean nation as a one-of-a-kind and alluring destination.
In this regard, an increasing number of young Chinese are expressing interest in learning about the Cuban culture, history, and heritage.
During the fair, the Cuban delegation met with officials from Air China, expressing their desire to enhance collaboration in the field of air travel.
They also had meetings with significant travel companies from the southern part of the Asian country, including GZL International Travel Service Ltd. and Guangdong China Travel Service Co.Ltd.
Furthermore, the Cuban pavilion at the fair is showcasing traditional products, including rum, honey, and coffee, which are available on the Chinese JD.com e-commerce platform.
A presentation was also given, emphasizing the key tourist spots and current services available for Chinese citizens planning to visit the Antillean nation, including the current visa-free policy.
The Cuban adviser of tourism remembered that in this year’s edition of the International Tourism Fair of Cuba, China was the honored guest country, a milestone that strengthened bilateral collaboration in this field.
She also mentioned that this year marks the 65th anniversary of the establishment of diplomatic relations between Cuba and China, providing a perfect opportunity to enhance bilateral ties in various areas, including tourism.
